AI Insights · Timothy · April 2023
Top 5 Film & Television Apps in South Africa Q1 2023
Discover the performance trends of the top 5 film and television apps in South Africa for Q1 2023, including metrics on downloads, revenue, and active users.
In the first quarter of 2023, the top five film and television apps in South Africa demonstrated varied performance across key metrics such as downloads, revenue, and active users. Here, we explore the trends for these leading apps according to data from Sensor Tower.
Disney+ showed a dynamic revenue pattern, starting with $290K in the final week of December 2022, dipping to approximately $102K by mid-January, and then peaking again at around $273K in the last week of March. Weekly downloads for Disney+ fluctuated, with a notable increase to 35.6K in the week of March 20. Active users also saw growth, climbing from 352K at the beginning of the quarter to 389K by the end.
Showmax, a local favorite, experienced steady revenue with weekly figures around $61K at the start and ending the quarter at approximately $65K. Download trends were stable with occasional spikes, such as 33.6K in the week of March 20. Active users for Showmax remained consistent, hovering around 365K by the end of March.
Netflix maintained a consistent revenue stream, averaging around $20K weekly, with a slight peak of $24K in late February. Downloads saw a significant rise towards the end of the quarter, reaching over 40K in the final week of March. Despite some fluctuations, Netflix held strong with over 1M active users throughout the quarter.
Amazon Prime Video had relatively stable revenue, averaging around $17K weekly, with a peak of $20K in late February. Downloads showed a gradual increase, peaking at 14.9K in the week of March 20. Active users remained fairly steady, ending the quarter with around 129K.
BritBox: The Best British TV saw modest revenue growth, starting the quarter at $5K and reaching about $6K by mid-March. Weekly downloads increased significantly, peaking at 11.5K in late January. Active users for BritBox also grew, ending the quarter with approximately 26.5K.
For more detailed insights and data, visit Sensor Tower.